marketing | Up Close

#368 31 min 43 sec
Decision neuroscience: Emerging insights into the way we choose

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Decision science researcher Prof Peter Bossaerts argues that investigating brain activity as we make decisions is generating new insights into how we deal with uncertainty and risk. Once the domain of economists and psychologists, the study of human decision-making is increasingly taking a neuron-level view, with implications well beyond economics and finance. Presented by Eric van Bemmel.

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#329 27 min 22 sec
Return to Eden?: How we “consume” nature and what it says about us

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Marketing researcher Dr Robin Canniford discusses how consumers -- through their pursuit of outdoor activities often involving sophisticated equipment -- seek to assemble romantic experiences of nature. With host Elisabeth Lopez.

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#326 28 min 08 sec
Brains trust: How do businesses capture and manage the knowledge they depend on?

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Intellectual property researcher Assoc Prof Kwanghui Lim discusses how business corporations develop, share and manage knowledge and other forms of intellectual property. He also examines the value of such activities to boost an organization’s competitive advantage, performance, and capacity to innovate. Presented by Elisabeth Lopez.

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#325 29 min 48 sec
Getting your Monet’s worth: The rapidly changing global market in art

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Art market researcher and former curator Dr Meaghan Wilson-Anastasios examines the rapidly evolving relationship between art and money on the international stage. Presented by Lynne Haultain.

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#308 33 min 07 sec
When win-win lost: Big business and the myth of Corporate Social Responsibility

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Business ethicist Prof Peter Fleming critically examines the concept of Corporate Social Responsibility (CSR) and concludes, that in practice, CSR is tragically compromised. Presented by Elisabeth Lopez.

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#294 32 min 04 sec
Exhibiting behaviors: The business of running metropolitan art galleries and museums

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Art historian and former gallery director Prof Gerard Vaughan discusses the challenges, fiscal and otherwise, facing publicly-funded art galleries. He also explores the evolution of curatorship in these galleries. With host Elisabeth Lopez.

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#293 35 min 29 sec
Fare enough: Concocting an aura of authenticity in traditional food products

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Food historian Prof Ken Albala discusses how the marketing machine creates a sense of authenticity around foods from various regions in Europe. Presented by Elisabeth Lopez.

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#284 43 min 05 sec
Crowdfunding: How a radical new finance model is changing product development, research and the arts

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Crowdfunding researcher Dr Richard Swart describes the explosive growth of crowdfunding in its very short history, and explains how crowd-sourced funding is radically and irrevocably changing how business is done. Presented by Elisabeth Lopez.

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#276 37 min 06 sec
Corporate citizenship: Ethical embrace or marketing myth?

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Expert in corporate social responsibility Professor Jeremy Moon uses the lens of citizenship to discuss corporate ethics and the role of business in society. With host Peter Mares.

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#248 33 min 31 sec
Prey to temptation: Our struggle with irrational health choices

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Social epidemiologist Prof Ichiro Kawachi describes how mental short-cuts affect our health choices, often for the worse, and what can be done to help us make better choices. Presented by Dr Dyani Lewis.

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